As the beauty industry grows, so too does the competition. In the ever-evolving world of beauty and skincare, standing out is not just about having the best products but also about creating unforgettable customer experiences. Personalization has become both an expectation and a tool to build deeper relationships. In this paradigm shift, personalized experiences are not just a luxury—they are a necessity in a world where outdated transactional business models are rapidly being replaced by relationship-driven commerce.
The relationship between humans and technology is a tenuous one. The proliferation of AI has given rise to a fear that it will replace human jobs, but in reality, technology has the ability to unlock humanity.
As our physical and digital worlds continue to collide, the reimagination of beauty retail is underway, fueled by smart technology. This new dimension holds the potential to create virtual interactions that are seamless extensions of physical stores, putting the consumer at the center of personalized omnichannel experiences that deliver more than just convenience but also memorable experiences and meaningful connections.
EveLab Insight, a leader in AI skin diagnostics, is powering this evolution, drawing upon years of dedicated research in medical imaging, deep learning, artificial intelligence, and skin-related technology. The Singapore-based business fuses AI and evidence-based analytics, empowering beauty advisors, brands, and retailers to deliver solutions grounded in science and truth.
Imaging Technology and Predictive Skin Health
Imaging technology is the cornerstone of diagnostic practices in modern medicine, encompassing a range of technologies designed to visualize the structures of the human body. It is an indispensable tool for accurately diagnosing and effectively treating a wide range of medical conditions.
The same technology can also be applied to skin health, further exemplifying how health, wellness, and beauty continue to merge. Once reliant on the human eye and basic visual assessments, skin diagnostics were limited in accuracy and detail.
While the perception of beauty is considered to be subjective, healthy skin is not. Many skin conditions are visible to the naked eye, but a new era of skin diagnostics powered by AI-powered digital tools has raised the bar with precision and comprehensive skin analysis.
Facial scanning devices have the capacity to make future predictions on what skin conditions are likely to present. Knowing how to treat a condition from the deepest dermal layers to the skin’s surface provides an opportunity to create personalized solutions to maximize treatment results.
Enter EveLab Insight, a pioneer in transforming skin analysis with 40+ proprietary algorithms meticulously calibrated to deliver unparalleled accuracy in skin diagnostics and validated by globally renowned scientists. The company's multichannel skin analysis system enables a seamless flow of data, setting new benchmarks in skin diagnostics while facilitating scientific research and product development. EveLab Insight surpasses industry standards for both online and offline calibration, redefining how we understand and care for our skin. “At Evelab Insight, we've dived deep into the science and AI capabilities necessary to ensure the accuracy of the analysis so that consumers can quantify their skin health over time and build more trust with the brands they adore,” says Eagle Lee, CEO of EveLab Insight.
More Than a Marketing Tool
As beauty brands navigate the future of hyper-personalization, customer identity is becoming increasingly crucial. AI is the cornerstone of beauty tech innovation, effectively harnessing its potential to deliver customized beauty solutions that were previously unimaginable. The early adoption of the technology has led to a flood of beauty tech solutions with big promises and flashy marketing. However, they are not all created equal.
The data matters. The quality of the AI tools is contingent upon the quality of the data they are trained on. The more diverse, comprehensive, and relevant the data, the better the AI performs. EveLab Insight fuses AI and evidence-based analytics to support the progress of skincare science. Its platform has the ability to analyze over 40 dimensions of facial skin in less than thirty seconds and is powered by a database of 10+ million images labeled under the guidance of dermatologists, environmental medicine specialists, and microbiome researchers.
Sitting at the intersection of AI, research, and skin health, EveLab Insight partners with global skincare brands to make complex skin science understandable and relatable to consumers. The approach enriches product personalization with systems offering specialized skin dimensions and techniques that integrate a brand's DNA, fostering stronger loyalty while capturing data that informs R&D processes.
The advent of digital tools marks a significant shift in expectations and a demand to further enhance capabilities and accuracy. EveLab Insight continuously evolves its deep learning algorithms, which learn and adapt new data, ensuring precise and up-to-date diagnoses. Its extensive dataset and continuous deep-learning algorithm elevates skin analysis, delivering unparalleled accuracy and redefining skincare standards—moving beyond current skin assessments by predicting future conditions.
Reshaping Retail with Tech-Powered Human Connection
As omnichannel becomes omnipresent, offline touchpoints have become more sophisticated, and creating memorable shopping experiences is an integral part of driving sell-through. In this new era of retailing, customers are no longer satisfied with a transaction; they demand an immersive, personalized journey that blends the physical and digital.
There isn't a perfect roadmap in the constantly evolving retail landscape, but it must contemplate delivering connected shopping experiences, entertaining customers across touchpoints, and delivering the ultimate convenience—personalization. A physical environment presents the unique opportunity to deliver on the universal desire for human connection. EveLab Insight has partnered with global beauty conglomerates from Amorepacific and Shiseido to emerging brands like Drunk Elephant and Dr. Idriss to reinvent the in-store consultation.
"The first step in creating an effective skincare routine is to identify your biggest skin concern. At Dr. Idriss, our mission is to democratize access to quality skincare. That’s why we’ve partnered with EveLab Insight and their revolutionary EveV technology—designed to give our community the power to understand their skin like never before,” says Dr. Shereene Idriss, founder of Dr. Idriss Skincare. “ Our goal is simple: to empower our community with the knowledge and confidence to take control of their skin.”
Beauty advisors are the ultimate influencers. In that store, at that moment, for that customer, they are the face of the brand. Historically, consultative experiences relied on visual assessments and generic questions. Today, this approach falls short of delivering on the needs of the digitally connected modern beauty consumer with less time and more knowledge.
EveLab Insight partners with brands and retailers to develop customized solutions using AI skin diagnostics to observe, identify, and predict skincare needs. Their technology empowers beauty advisors with the tools to help customers understand the what, why, and how of achieving healthier skin through scientific skin assessments The ability to detect changes in face contours overtime, coupled with the system’s historic scan database, enables clients to witness just how well their skin improves, fostering long-term relationship building.
EveLab Insight doesn’t replace beauty advisors—it helps them shine. By equipping them with advanced diagnostics and easy-to-understand reports, brands can foster stronger trust and loyalty with their customers.
In this evolving landscape, personalization is no longer a luxury but a necessity; AI-powered retail activation transforming customer experience. It’s predictive, it’s personalized, and it’s participatory.
Data That Converts
This move towards ultra-personalization is reshaping consumer expectations, as AI enables brands to offer tailored experiences that resonate on a deeper level. As consumers become more knowledgeable, they understand skincare concerns are multifaceted and believe there is no one-size-fits-all solution. By meeting consumers’ specific needs with precision, AI-driven solutions enhance satisfaction and foster brand loyalty.
This hyper-engaged virtual skin diagnostic not only boosts confidence for skincare purchase decisions but also enhances a brand’s ability to introduce personalization along the skincare journey, delivering impactful shopping experiences that drive sales.
EveLab Insights revolutionizes their in-store consultations with its state-of-the-art Eve V device.
Eve V is not only able to depict the current state of the user’s skin, but also predict the future state. Characteristics such as eye bags, pigmentation, wrinkles, eyelid laxity, and more are analyzed by 16MP cameras with structured light technology scanning the face to analyze over 40 skin dimensions in just 25 seconds, capturing high-quality, 3D face contour and high-resolution skin photographs.
The system will automatically display the cause and solution in a user-friendly interface generating detailed skin reports based on diagnostic modes of different skin shades and facial features. In addition to skin concerns, the system also tells consumers their perceived age, skin type, and tone compared to the average condition in EveLab Insight's data bank. Customers gain a clearer understanding of their skin’s needs through easy, fast, and scientifically precise skin consultations which help inform product recommendations.
For brands that introduced Eve V, it not only elevated the customer experience but had a tangible impact on sales. This approach has led to increased basket sizes, with customers more inclined to purchase additional products that specifically address their concerns.
Scientific Research and Technological Advancements
EveLab Insight is more than a technology company. It is a driving force for a new era in skincare—one that seamlessly blends science, beauty, and consumer empowerment.
“We established the Joint Laboratory for Skin Analysis & Digital Standardization (Lab-SADS) with the Shanghai Institute of Nutrition and Health, CAS,” said Lee. “Both entities have worked closely with leading skincare brands to look at the four key factors that affect our skin: microbiomes, environment, genetics, and diet. We are using Lab-SADS as a blueprint to build joint research teams with other leading global academic institutions across the US and Europe."
EveLab Insight has dedicated years of research to the causes and solutions of skincare issues, continually pushing the boundaries of skin health with scientific research and technological advancements one breakthrough at a time.
The time to innovate isn't tomorrow—it's now. Map your strategy, find the right partners, experiment boldly turning today's trends into tomorrow's wins.
